![]() It might be between the honey hot, honey mild and a good barbecue. Here in Atlanta, we have honey hot and honey mild. As my palate has grown as an adult, I really love mild wings. Louis is a barbecue city, Missouri’s a barbecue state. Of course, we still have wings, but I usually just have a chef come cook. Growing up we’d always have wings and potato skins. What’s Metro Boomin’s typical spread for the Super Bowl? I feel like this year they’re going to make the extra push. Being from Missouri, I feel like I have to ride with Kansas City but I’m not going to lie, Joe and them boys looking good. You know I’m from Missouri and my Rams–well, now they’re the LA Rams–they’re not in it. Speaking of the Super Bowl, who do you think is going all the way this year? Super Bowl LVII is going to be special ? /fjtDTySqr2- ESPN January 30, 2023 I’ve had some good vibes on set but this one was the most relaxed. The vibe with everyone on set just felt organic. What was it like shooting your spot within the ad? Were you able to connect with any of the other people highlighted in the commercial? It’s definitely a full-circle moment for me. These 20-some-odd years later, I can still smell all the yeast. Even in elementary school, I remember we took a trip to the plant where they manufacture everything. Louis–I felt like this was everything meeting. Louis–it being widely known that I’m born and raised in St. ![]() Seeing that it’s Budweiser and with me being born and raised in St. The Super Bowl spot, that’s a whole other stratosphere of the space, so that’s amazing. Yeah, I’ve done a few commercial spots before. Quérou also previously founded Motionlead, a creator of playable ad units that is now part of app retargeting platform Adikteev.You’ve been in commercials before, but how did it feel getting asked to be in a Super Bowl commercial for Budweiser? Currently, Vibe has 25 employees, 20 of which are engineers.Įlaia had previously invested in the Vibe cofounders' previous venture KMTX, a data-powered, trading desk that sold to contextual advertising solutions provider Seedtag in July. ![]() Quérou said he will use half of the company's $6.35 million investment to further develop the company's product and the rest will be used to hire marketing and sales staff. Quérou said working with a wide scope of clients across industries helps mitigate the risk, as well. Vibe's focus on driving performance in streaming TV ads also gives the company some stability in an economic downturn, when advertisers tend to cut branding budgets in favor of performance marketing. "Bringing access to TV and CTV advertising to new types of advertisers is critical and projects a huge market opportunity," said Pauline Roux, partner at the VC firm Elaia. Quérou added that Vibe does not compete with public adtech companies like The Trade Desk, which works with larger TV advertisers. The ability for advertisers to use Vibe's platform themselves and the fact that it has no minimum spend levels also differentiates it from competitors like MNTN and TvScientific (which recently closed a $20 million Series A funding round), Quérou said. The company makes money by collecting a fee based on level of ad spend. And Vibe lowers those costs because it doesn't have high minimum spend levels - advertisers can spend anywhere from $1,000 to $100,000 on ad buys per month. It reduces that complexity by providing quick access to more than 400 CTV apps and channels including Paramount Plus, Pluto TV, and Samsung TV Plus. ![]() Vibe's technology makes it easier for small to mid-sized businesses to advertise on streaming TV by helping them manage the complexities of programmatic advertising and reducing the high cost of those ads. Have an account? Log in.ĬEO Arthur Quérou, a Paris-based serial entrepreneur who said he was first exposed to the complexities of digital ad buying as a hacker in his teens, cofounded Vibe with Chief Technology Officer Frank Tetzlaff in January 2021. This story is available exclusively to InsiderĪnd start reading now. Account icon An icon in the shape of a person's head and shoulders. ![]()
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